Somebody else saying it.
A book described by its publisher is marketing. The same book written up somewhere with a masthead is a fact. Here is the difference, and how we go about getting it.
Work that
went out.
Every one of these is live. Open any of them and read the piece rather than our summary of it.
Three things,
and one it does not.
Worth being exact, because this is the service most often oversold to authors.
- 01
It puts the book on the record
A dated, linkable piece that exists whether or not anybody covers it. That is what turns up when somebody searches your name in two years.
- 02
It reaches editors who cover your subject
Distribution to the desks and syndication networks that handle your category, rather than a mass send to everyone.
- 03
It gives you something to point at
For your website, your Amazon page, your social bio, and the next pitch. A release is an asset you keep using.
- 04
It does not guarantee a feature
Nobody can promise that, and anyone who does is selling you something they cannot deliver. Sometimes a journalist picks it up. When that happens it is because the story was there.
The story first,
the release second.
- 01
We find the story
Not the book — the story. Vernon drove the locomotives he wrote about. Alan wrote through years of insomnia. That is the angle an editor reads; the book is what it is attached to.
- 02
It is written properly
Inverted pyramid, real quotes, a headline an editor can lift. A release that reads like an advert gets deleted at the subject line.
- 03
It goes to the right desks
Category-matched distribution and syndication, plus any regional angle your story has. A local paper will run a local author far more readily than a national will.
- 04
You get the links
Everywhere it landed, as a list, so you can use it. It is your coverage.
Claims,
with the proof attached.
- Vernon Smith's steam-driving career was covered by the BBCA Grand author, on a national broadcaster's site, in a piece we did not write.BBC ↗
- The same story ran in The Yorkshire PostThe regional angle working exactly as it is supposed to.The Yorkshire Post ↗
- Alan McDonald's debut collection was written up in the Irish Daily MailA national newspaper feature from a first-time poet's release.Irish Daily Mail · May 2026 ↗
- That release was distributed and syndicated on the wireThe distribution half of the job, which happens every time, feature or no feature.PRUnderground ↗
The questions
worth asking.
No, and be careful of anyone who says yes. What is guaranteed is that the release is written, distributed and permanently on the record. Coverage happens when the story is strong enough, and part of our job is finding the story that makes it likely.
Almost never the book on its own. It is the author, the reason it was written, the timing, or a local connection. If we cannot find that angle we will tell you, rather than send out something nobody will read.
Not for the release itself. If a journalist follows up, that is usually what they want, and we will prepare you for it.
Yes, and you should. It is the single most useful thing you will get from this: a masthead somebody recognises, next to your name.
Writing and approval usually takes a week or so, distribution is same-day once you sign it off, and pickups arrive over the following fortnight. Ask us for a realistic view on your particular story and we will give you one.
What is the story in your book?
Tell us about the author as well as the book. That is usually where the release is.