Stage five

Published, and now what.

This is the stage most authors are least prepared for and most publishers are vaguest about. Here is what can actually be done, and what nobody can promise you.

What we do

Work that
can be reported.

  • Launch planning around your own audience

    The people who already know you are the only readers you start with. Everything else is built on top of them, and a launch that ignores them starts from zero.

  • Listing optimisation

    Categories, keywords and description, revisited after publication with real data rather than guesses made before anybody had seen the book.

  • The marketing you choose

    Press releases, trailers, ads, social. Separate services, chosen deliberately, each with its own page on this site so you can see what it is before you buy it.

  • A record of what was done

    Reported afterwards, not promised in advance. You should be able to see what was spent, where it went and what happened.

The part we
will not promise.

We will not tell you how many copies your book will sell. Nobody can. A publisher who gives you a number is telling you something they do not know, and the confidence is the product.

What can be said honestly: publication makes a book available, and marketing makes people aware of it. Whether they buy depends on the book, the cover, the price and the category — most of which are decided long before this stage.

Why the honest version is the useful one

An author who is told to expect a bestseller measures the launch against that and calls it a failure. An author who is told what will be done, and then sees it done and reported, can decide what to do next. The second one publishes a second book.

What tends to actually work

Your own list, every time. A local angle, because regional press will cover a local author when a national will not. Anything that makes you findable by name — a site, a press page, an Author Central profile. And time: books rarely do anything in week one and sometimes do a great deal in year two.

A lit bookshop window display, new hardbacks and paperbacks standing face out on wooden shelves.

What our authors say

See all our reviews on Trustpilot

Our authors are seen on

BBCDigital JournalIrish Daily MailThe Yorkshire PostWashington City PaperThe Chronicle Journal

Launch
questions.

Often, yes. The commonest fixable causes are wrong categories, thin keywords and no author platform — all of which can be addressed after publication. Tell us the title and we will look at it.

Already published and stuck?

Send us the title. We will look at the listing and tell you honestly what we would change.

WhatsApp