Something to find when they search you.
Search your own name. If the first page is retail listings and nothing else, there is nothing there for somebody deciding whether to trust you with three hundred pages of their attention.
Four kinds
of piece.
All of them come out of the book. None of them are about the book, which is the difference between an article and an advertisement.
- 01
The piece only you could write
The expertise, the trade, the life the book came out of. This is the one that gets picked up, because it is the one nobody else has.
- 02
The question your readers actually search
Written properly and published on your own site, so it earns its place in a search result rather than renting it. Slow, permanent, and the only marketing that gets cheaper over time.
- 03
The guest piece
Placed where your readers already are — a genre site, a trade publication, a community organised around a subject rather than a demographic. Reach you do not own, pointing at a home you do.
- 04
The back-of-the-book piece
The essay that becomes the press release angle, the podcast pitch and the talk. One idea, worked properly, used four times.
Your voice,
not a house one.
- 01
We find the angles in the book
Usually three or four, and usually not the ones the author expects. The chapter you nearly cut is very often the article.
- 02
You talk, we draft
A recorded conversation and a draft that sounds like you rather than like a content agency. If it reads as though it could be about any book, it goes back.
- 03
You approve every word
It goes out under your name. That means the final say on all of it, including the headline.
- 04
It is published and pointed home
With a proper author biography and a link back, because a piece that sends nobody anywhere was written for nobody.
The part
worth being clear about.
We can write pieces and place them. We cannot make a national newspaper commission you, and anybody who says they can is selling access they do not have. What is reliably deliverable is writing that exists under your name, published somewhere real, and findable by anybody who looks.
The value of that is cumulative and slow. It is worth almost nothing in week one and quite a lot in year two, which is the opposite of how it is usually sold.
Why it belongs beside the press work
A journalist who receives a release about your book will search you before deciding whether to reply. What they find is either evidence that you can write and have something to say, or a retail listing. That five-second check is where a great many pitches quietly die, and it is the cheapest thing on this page to fix.
Where it should live
On your own site first, wherever there is a choice. A piece on somebody else's platform is borrowed. The same piece on your own domain is an asset that keeps working and can be linked to from everything else.
The sites
these live on.
Author sites we have built, running right now. Click one and scroll it. This is where the writing goes.
Our authors are seen on
Writing
questions.
No. A piece published under your name that you did not write and a model did is the one thing on this list that can actively damage you, and it reads as exactly what it is.
Good, and you should. We will find the angles, edit what you write and place it, which is usually the part authors want help with anyway.
Less often than you think and more consistently than most people manage. Four good pieces a year beats twenty thin ones, and an abandoned blog is worse than no blog.
No. It helps people find you, which is a different job. Ranking in a shop is decided by that shop's own signals, mostly sales and relevance.
What is in the book that you know?
That is usually the article. Tell us about it and we will tell you where it would go.