The listing

The part of the page where they decide.

Somebody who was going to buy your book on impulse has already bought it. Everybody else scrolls, and what they find down there is either an argument or a blank space.

What it is

Modules,
not decoration.

A+ content is a set of image-and-text blocks Amazon lets a registered publisher add underneath the description. It is the only part of the page where you control both the words and the pictures.

  • A banner that says what kind of book this is

    Genre, tone and reading experience in one image. A reader who has scrolled this far knows the title and still does not know whether this book is for them.

  • An extract, set as pages

    The most persuasive thing available to a listing, and the one almost nobody uses. Look Inside is hidden behind a click. An extract in a module is not.

  • A comparison table

    Formats, page count, reading age, whether it belongs to a series. This is where the specification questions get answered before somebody leaves to find out.

  • The author, as a person

    A photograph, two sentences, and the reason this particular person wrote this particular book. Non-fiction lives or dies on it.

How it goes

Written first,
designed second.

  1. 01

    We read the listing as a stranger would

    Where it loses somebody, what question it leaves open, and what the book could say that the page does not. There are usually two or three, and they are specific.

  2. 02

    The modules are written

    Copy first, because a beautiful module saying nothing is worse than a plain one that answers the question. You approve the words before anybody opens a design file.

  3. 03

    They are designed to match your book

    Typography and palette drawn from the cover, so the page reads as one object rather than a listing with a brochure stapled underneath.

  4. 04

    Uploaded, and checked live

    Amazon reviews A+ submissions and rejects them for things like unsupported claims and competitor references. We build to those rules so it goes through, then look at the live page.

The honest
limit.

A+ content does not bring anybody to your page. It has no effect on search, no effect on ranking, and it will not make a book findable that is not findable now. Everything it does happens after somebody has already arrived.

That is a narrow job, and it is worth doing because it is the last thing standing between an interested reader and a purchase. It is also cheap relative to what it protects: the same reader an advertising pound just bought.

Which is why the order matters

Fixing the listing before buying traffic is the most repeated piece of advice on this site, and it applies most sharply here. Paid clicks landing on a page with a blank space below the description is money handed to a retailer.

What it needs from you

Very little. The book, the cover files, and twenty minutes on the phone about who it is for. We write it and you approve it.

A lit bookshop window display, new hardbacks and paperbacks standing face out on wooden shelves.

Listings you can
go and look at.

Every title here links through to where it is sold. Open a few and see what a finished listing looks like.

What our authors say

On platforms we do not own and cannot edit. The listings they are describing are the ones this page is about.

See all our reviews on Trustpilot

A+ content
questions.

If the book is registered to a publisher account, the modules are added through that account — so in practice it is done through us. If you self-published under your own account you can add basic A+ content yourself, and we will tell you honestly whether yours needs more than that.

Send us your listing.

Paste the link and we will tell you what we would change, before anything is agreed.

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