The part of the page where they decide.
Somebody who was going to buy your book on impulse has already bought it. Everybody else scrolls, and what they find down there is either an argument or a blank space.
Modules,
not decoration.
A+ content is a set of image-and-text blocks Amazon lets a registered publisher add underneath the description. It is the only part of the page where you control both the words and the pictures.
- 01
A banner that says what kind of book this is
Genre, tone and reading experience in one image. A reader who has scrolled this far knows the title and still does not know whether this book is for them.
- 02
An extract, set as pages
The most persuasive thing available to a listing, and the one almost nobody uses. Look Inside is hidden behind a click. An extract in a module is not.
- 03
A comparison table
Formats, page count, reading age, whether it belongs to a series. This is where the specification questions get answered before somebody leaves to find out.
- 04
The author, as a person
A photograph, two sentences, and the reason this particular person wrote this particular book. Non-fiction lives or dies on it.
Written first,
designed second.
- 01
We read the listing as a stranger would
Where it loses somebody, what question it leaves open, and what the book could say that the page does not. There are usually two or three, and they are specific.
- 02
The modules are written
Copy first, because a beautiful module saying nothing is worse than a plain one that answers the question. You approve the words before anybody opens a design file.
- 03
They are designed to match your book
Typography and palette drawn from the cover, so the page reads as one object rather than a listing with a brochure stapled underneath.
- 04
Uploaded, and checked live
Amazon reviews A+ submissions and rejects them for things like unsupported claims and competitor references. We build to those rules so it goes through, then look at the live page.
The honest
limit.
A+ content does not bring anybody to your page. It has no effect on search, no effect on ranking, and it will not make a book findable that is not findable now. Everything it does happens after somebody has already arrived.
That is a narrow job, and it is worth doing because it is the last thing standing between an interested reader and a purchase. It is also cheap relative to what it protects: the same reader an advertising pound just bought.
Which is why the order matters
Fixing the listing before buying traffic is the most repeated piece of advice on this site, and it applies most sharply here. Paid clicks landing on a page with a blank space below the description is money handed to a retailer.
What it needs from you
Very little. The book, the cover files, and twenty minutes on the phone about who it is for. We write it and you approve it.
Listings you can
go and look at.
Every title here links through to where it is sold. Open a few and see what a finished listing looks like.
Bipolar SunsetDavid Summerville
Bipolar SunsetDavid Summerville
Frank's Guide to Caring for BonsaiFrank Weaver
The Mystery on Greenfarm RoadGail Simmons
The CPO & The WrenGeoffrey Spinks
The Complete Guide to BarberingGeorge Bembridge
Grandpa Billy's Book of LifeWilliam H Webster
The Adventures of Bert the WormJade Entwistle
Honour Amongst MercenariesJames Vincent O'Donnell
Little Hedgehog and the MoonCat Rushton
The Fathers in my LifeLouise Wynne Jones
Reg Dudley's Camping Memories
William and the Secrets of the Enchanted ForestIdris James
What our authors say
On platforms we do not own and cannot edit. The listings they are describing are the ones this page is about.
- Grand Publishers especially David Alonsa were brilliant
Grand Publishers especially David Alonsa extremely helpful and talked me through everything. He was also very patient with me.l would certainly recommend you all and have already done so
Gail Simmons - Book publishing and promotion
Jason and David and the team have worked hard to get my second book into the public eye, and have made some really good social media pictures and promotions. "The CPO & The Wren" is now selling on both sides of the Atlantic. Geoffrey Spinks
Mr Geoff Spinks - I can't tell you how amazing it has…
I can't tell you how amazing it has been working with Grand Publishing. From the very beginning, the experience has been outstanding. When I first reached out, I wasn't even sure if I wanted to publish a project I had been working on for quite some time. Jerry gave me a call and patiently walked me through the entire process. He answered all of my questions and genuinely motivated me to move forward with publishing my book. I was then introduced to David Alonso, who became my project manager. He has been fantastic throughout the journey, keeping me updated every step of the way, answering any questions I had, and making the whole process smooth and stress-free. As a first-time author, I couldn't have asked for a better experience. If you're hesitant about publishing, I'd encourage you to speak with the team. If you don't come away from that conversation feeling confident, then I'll have to call myself a liar! Thank you, Grand Publishing, and especially Jerry and David, for making this such a positive and memorable experience.
Booker Odena - Outstanding Service from Grand Publishers
I had a very positive experience working with Grand Publishers. As a new author, I really needed guidance throughout the process, from editing to preparation for publication. David and Jerry, who were incredibly helpful, professional, and supportive, made a significant difference. They took the time to explain each stage clearly and did an amazing job with the marketing, illustrations, and overall development of my book. Their dedication to making the final result as strong as possible was exceptional. I would highly recommend Grand Publishers, especially David and Jerry, who were fantastic to work with.
Juliet - My book, In my happy place.
Some while ago I submitted a raw manuscript to Grand Publishers. Honestly, at first I was cautious about their enthusiasm, in fact I thought it a sales ploy. How wrong I was! The project has been managed by David Alanza, with input from Arthur J Wayne the marketing director. At every stage I have been afforded full control of the artistic direction and have now got a highly polished book that I could never have produced. I'm now in the launch phase and the marketing so far is beyond my wildest dreams. I know that there's much more to come, but wanted to highly recommend anyone with a book that they believe in to listen to and trust Grand. To verify everything I've said, please search Vernon Smith I my happy place and see for yourself.
Vernon Smith - Helpful and professional
Helpful and professional
Elikem Debrah
A+ content
questions.
If the book is registered to a publisher account, the modules are added through that account — so in practice it is done through us. If you self-published under your own account you can add basic A+ content yourself, and we will tell you honestly whether yours needs more than that.
No. It is not a search factor. What it can improve is the proportion of people who buy once they are on the page, and retailers do pay attention to that — but treat any direct ranking claim as a red flag.
Yes, and most of your readers are on a phone, which is why the modules are built to be read at phone width rather than designed for a desktop screenshot.
We rebuild it and resubmit. The usual causes are claims that cannot be substantiated, mentions of other retailers, or contact details — all avoidable if you know the rules going in.
Send us your listing.
Paste the link and we will tell you what we would change, before anything is agreed.